About

Meet the People Behind the Curtain

Alice Kuder, Founder and CEO of Just in Case

Alice Kuder – Founder

In addition to being the founder and CEO of Just in Case, Alice Kuder is a licensed real estate agent with Berkshire Hathaway HomeServices in the state of Washington, as well as a published author. Boredom is not a concept she understands.

Alice has been helping friends and family prepare for the worst (while hoping for the best) since 1999. The information and checklists she shares on this website are a compilation of the best, most practical recommendations from local, regional and national experts in emergency preparedness.

Read Just in Case: The Story Behind the Business
Amanda, Marketing Director

Amanda – Marketing Director

Amanda grew up in Portland, OR. After earning her degree in Psychology at the University of Nevada, Reno, she returned to the Pacific Northwest to start her career as a social worker. She has now been a Seattleite for over 20 years, and while her career path was eclectic and unusual, she landed in the Wellness and Hospitality Industry. Amanda loves being able to help people and increase their quality of life. Her experience in high end Hotels and Spas lead her to manage some of Seattle’s top Day Spas.

When she's not busy spreading the work about Just in Case, Amanda enjoys spending time with her tween son, and their Havanese fur baby, Macaroni. Amanda's love of boating, fishing and urban life give her plenty of excuses to bask in all the natural beauty Seattle has to offer.

Whether you need/prefer to DIY or hire us to help you, consider this:

“The smallest deed is better than the greatest intention.” — John Burroughs

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The Story Behind the Business

Being a native north-westerner, I am keenly aware that “the big one” (i.e., a truly destructive earthquake) could happen at any time, so when I moved into my new home many years ago, I decided to follow the advice of my trusted real estate agent and put together a serious stash of emergency supplies.

I bought a 32-gallon yard waste container and filled it with canned food, first-aid supplies, and some camping gear. Then I gave it a dedicated space in my basement where I hoped it would be accessible if the house ever fell down around it.

As time passed, my good intentions of rotating the stock of canned goods kept getting pushed down to the bottom of my “to do” list. Before I knew it, 13 years had passed! When I finally got around to checking on the contents, I discovered that the juices in the canned fruit had eaten through the cans, creating a mold that destroyed the entire contents of the plastic barrel. The only things that survived were a camp stove and some stainless-steel utensils. I couldn’t even reuse the barrel because the odor from the mold permeated it, too, and would have leached into the new supplies.

“Just in Case is a business I feel good about because it truly benefits everyone who uses our services.”
Alice Kuder

After kicking myself a few times for my costly procrastination, I consoled myself with the knowledge that at least I had a list of the contents, so it would be easy to reconstruct the kit.

Wrong! The project stretched out over several weeks as I schlepped from store to store shopping for what I needed. Being the frugal DIY’er that I am, I couldn’t allow myself just to order things online or buy everything from one big box store. That would have taken as long and cost twice as much.

After I purchased all the replacement stock, I still had to catalog it all (otherwise it’s just a big barrel of who-knows-what) and assemble it for accessibility.

Once finished, I felt a great sense of pride and accomplishment. I also had an “aha” moment.  Now I understood why more households aren’t as prepared as they would probably like to be.

As I tried to imagine how parents with young kids, in particular, would ever find the time and energy to take on this task, it occurred to me that there might be a market for the service. That’s when I conceived the idea for Just in Case, a professional service designed to help everyone better prepare for unpredictable yet inevitable emergencies.

Just in Case is a business I feel good about because it truly benefits everyone who uses our services.

This site provides an abundance of resources — many are free — to help you get ready for “the big one” … Just in Case.