Learn More About Your
Local Disaster Preparedness Coach
The Story Behind the Business
Being a native northwesterner, I am keenly aware that “the big one” (i.e., a truly destructive earthquake) could happen at any time so, when I moved into my new home many years ago, I decided to follow the advice of my trusted real estate agent and put together a serious stash of emergency supplies.
I bought a 32-gallon yard waste container and filled it with canned food, first-aid supplies, and camping gear. Then, I gave it a dedicated space in my basement where I hoped it would be accessible if the house ever fell down around it.
As time passed, my good intentions of rotating the stock of canned goods kept getting pushed to the bottom of my “to-do” list. Before I knew it, 13 years had passed! When I finally got around to checking on the contents, I discovered that the juices in the canned fruit had eaten through the cans, creating a mold that destroyed the entire contents of the plastic barrel. The only things that survived were a camp stove and some stainless-steel utensils.
“Just in Case is a business I feel good about because it truly benefits everyone who uses our services.”
Alice Kuder
After kicking myself a few times for my costly procrastination, I
consoled myself with the knowledge that at least I had a list of the
contents, so it would be easy to reconstruct the kit.
Wrong! The project stretched over several weeks as I schlepped from
store to store shopping for what I needed. Being the frugal DIY-er I
am, I couldn’t allow myself to order things online or buy everything
from one big box store. That would have taken just as long and cost
twice as much.
After I purchased all the replacement stock, I still had to catalog it all
(otherwise, it’s just a big barrel of who-knows-what) and assemble it
for accessibility.
Once finished, I felt a great sense of pride and accomplishment. I also
had an “aha” moment. Now I understand why more households aren’t
as prepared as they would probably like to be.
As I tried to imagine how parents with young kids, in particular,
would ever find the time and energy to take on this task, I realized
there might be a market for the service. That’s when I conceived the
idea for Just in Case, a professional service designed to help everyone
better prepare for unpredictable yet inevitable emergencies.
Just in Case is a business I feel good about because it truly benefits
everyone who uses our services.
This site provides an abundance of resources—many are free—to
help you get ready for “the big one”... just in case.
Alice Kuder – Preparedness Coach
In addition to being the founder and CEO of Just in Case, Alice Kuder is a licensed real estate agent
with Berkshire Hathaway HomeServices in the state of Washington and a published author.
She does not understand boredom.
Alice has been helping friends and family prepare for the worst (while hoping for the best) since 1999.
The information and checklists she shares on this website are a compilation of the best, most
practical recommendations from local, regional, and national experts in emergency preparedness.
Whether You Need/Prefer to DIY or Hire Us to Help You, Consider This:
“The smallest deed is better than the greatest intention.”
— John Burroughs
